The Situation
With a dip in enrollment or interest, the CFP board was in need of bringing the next generation into the profession.
The AskRecruit Gen Z to consider becoming a Financial Planner.
The AnswerA social campaign that takes a categorically non-traditional approach designed to remind people that while their dream job may not be a reality they can have a career that matches what they dream about for their life.
The ResultsThis campaign was a massive success, and we're in the process of developing the next phase for 2025/26 recruitment.
