The Situation
Olive Garden had never created any non-traditional work and we had the opportunity to do so with Valentine's Day in our sites.
The Ask
It was less of an ask of the client, and more of us asking them if we could push something out in to culture. Having ran this brand for several years, they were extremely cautious about doing anything outside of promotions & LTOs.
The Answer
The Breadstick Bouquet
1. Incredibly happy clients.
2. Tons of press
3. Colbert getting in on the action
The Results
The Olive Garden Breadstick Bouquet stunt generated 300M+ impressions and hundreds of earned media placements around Valentine’s Day 2020.
